Newsletters and long form design
This semester-long project was focused on providing a marketing campaign for a women’s bespoke clothing company - Balodana. We worked alongside Founder & CEO Dana Todd to gather customer insights and craft the best plan of action for her company.
Bloomfield Billboard – A Warm & Fuzzy Newsletter
Designed and written as a creative way to keep my long-distance friend group connected, the “Bloomfield Billboard” is a playful, heartfelt newsletter that blends life updates, content recommendations, and inside jokes. Created during a season of transition, this passion project reflects my love for storytelling, community building, and thoughtful design. Each edition serves as a small but meaningful bridge across states, time zones, and life stages.